Highly creative marketer with strong business background, including 15+ years in various facets of marketing with an innovative and creative blend of strategy and technical expertise.A lazy blogger , crazy marketer waiting for the autobots to rise !!! Till such time I learn and share . Latest love everything digital.

With experience in leading cross functional multinational teams with a mix of agency and industry experience in all facets of Brand & Marketing Communication Strategy, Skilled in creative breakthroughs, Thought leadership content development, campaign management, digital / community leverage and frugal / outcome based marketing, Media- Strategy ,Research and Operations . Have become a Growth Hacker for startups by leveraging Web2.0 .

To propagate – Demand Creation, Intent Driven Business and Superior Customer Experience both at (B2C & B2B levels ).Instrumental in developing and activating both product and service solutions in India and Globally.

1. Setting up Independent Retail Channel Online and Offline.
2. Marketing Activities to Drive Targeted traffic to the Online Store / Brand Page .
3. Category strategy and thought leadership, Brand identity and equity building.
4. Strong team player/leader who excels in mediating among multiple divisions of large organizations and maintains productive relationships with staff, peers, and management.

As a technology buff , this blog is my attempt to simplify the jargon and break down stuff into bite sized pieces.I do more flowcharts than presentations and a lot more doodles .

U can reach me at irasahai@gmail.com .


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