About

Highly creative marketer with strong business background, including 15+ years in various facets of marketing with an innovative and creative blend of strategy and technical expertise.A lazy blogger , crazy marketer waiting for the autobots to rise !!! Till such time I learn and share . Latest love everything digital.

With experience in leading cross functional multinational teams with a mix of agency and industry experience in all facets of Brand & Marketing Communication Strategy, Skilled in creative breakthroughs, Thought leadership content development, campaign management, digital / community leverage and frugal / outcome based marketing, Media- Strategy ,Research and Operations . Have become a Growth Hacker for startups by leveraging Web2.0 .

To propagate – Demand Creation, Intent Driven Business and Superior Customer Experience both at (B2C & B2B levels ).Instrumental in developing and activating both product and service solutions in India and Globally.

Specialties:
1. Setting up Independent Retail Channel Online and Offline.
2. Marketing Activities to Drive Targeted traffic to the Online Store / Brand Page .
3. Category strategy and thought leadership, Brand identity and equity building.
4. Strong team player/leader who excels in mediating among multiple divisions of large organizations and maintains productive relationships with staff, peers, and management.

As a technology buff , this blog is my attempt to simplify the jargon and break down stuff into bite sized pieces.I do more flowcharts than presentations and a lot more doodles .

U can reach me at irasahai@gmail.com .

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