From Susan Boyle to the Iranian election, online Social Media has had an enormous effect on society. Web driven Social Networks can make Gods out of mortals;… Read more “Chaotic Social Networks”
Brand success in an era of Digital Darwinism – http://www.mckinsey.com/insights/high_tech_telecoms_internet/brand_success_in_an_era_of_digital_darwinism Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over… Read more “From McKinsey: Brand success in an era of Digital Darwinism”
What ‘digital’ really means – http://www.mckinsey.com/insights/high_tech_telecoms_internet/what_digital_really_means Everyone wants to go digital. The first step is truly understanding what that is.